Why LinkedIn Threads Are Your Untapped Goldmine in 2024
While everyone fights for attention on X, LinkedIn offers a massive opportunity for thread creators. Less competition, longer attention spans, and an algorithm that rewards quality long-form content.
The LinkedIn Advantage
Higher Engagement Rates
LinkedIn threads see 3-5x higher engagement rates than X, with the average thread receiving 50% more comments.
Professional Audience
Your readers are decision-makers, hiring managers, and industry leaders—people with budgets and influence.
Algorithm Love
LinkedIn’s algorithm actively promotes content that keeps users on platform. Threads are perfect for this.
Less Noise
With fewer creators using threads on LinkedIn, your content has more space to breathe and be discovered.
LinkedIn vs. X: Key Differences
Tone and Voice
- X: Casual, witty, controversial
- LinkedIn: Professional but personable, insightful, constructive
Content Focus
- X: Breaking news, hot takes, entertainment
- LinkedIn: Career insights, industry analysis, professional development
Optimal Length
- X: 7-12 tweets
- LinkedIn: 5-8 posts (LinkedIn users prefer concise value)
Visual Elements
- X: Screenshots, memes, GIFs
- LinkedIn: Professional graphics, charts, carousel PDFs
The LinkedIn Thread Formula
1. The Professional Hook
Start with a career or business insight that resonates with professional challenges.
Examples:
- “After interviewing 500+ candidates, here’s what separates the top 1%…”
- “This framework helped me 3x my team’s productivity…”
- “The biggest mistake I see founders make when raising capital…“
2. The Authority Builder
Establish credibility early without bragging.
“In my 10 years leading product teams at [Company]…” “After analyzing 100+ successful launches…” “Working with Fortune 500 CEOs taught me…“
3. The Value Cascade
Each post should deliver standalone value while building toward a larger insight.
4. The Professional CTA
End with actionable next steps relevant to career or business growth.
LinkedIn Thread Topics That Explode
Career Development
- Interview insights
- Salary negotiation tactics
- Leadership lessons
- Career pivot strategies
Industry Analysis
- Market trends
- Disruption patterns
- Future predictions
- Competitive insights
Professional Skills
- Communication frameworks
- Productivity systems
- Management techniques
- Technical tutorials
Business Strategy
- Growth tactics
- Marketing insights
- Sales strategies
- Startup lessons
Formatting for LinkedIn
The Readability Factor
LinkedIn’s audience skims during work hours. Make it scannable:
Short paragraphs.
Like this.
With plenty of white space.
The Emoji Strategy
Use professional emojis sparingly: ✅ Checkmarks for lists 📊 Charts for data 💡 Lightbulbs for insights 🎯 Targets for goals
The Power of Numbers
LinkedIn users love data:
- “73% of managers don’t know this…”
- “This method increased revenue by 240%…”
- “Only 15% of professionals understand…”
Timing Your LinkedIn Threads
Best days: Tuesday, Wednesday, Thursday Best times:
- 7-8 AM (pre-work scroll)
- 12-1 PM (lunch break)
- 5-6 PM (end of workday)
Time zones matter: Consider where your professional audience is located.
LinkedIn-Specific Features
Native Documents
Upload your thread as a PDF document for massive reach. Documents get 3x more visibility.
Polls in Threads
Include a poll in post 3 or 4 to boost engagement mid-thread.
Tagging Strategy
Tag relevant people and companies, but sparingly (max 3-5 per thread).
Hashtag Optimization
Use 3-5 relevant hashtags at the END of your post, not scattered throughout.
The LinkedIn Thread Conversion Funnel
- Thread captures attention
- Profile visit (optimize your headline and about section)
- Connection request (have a welcome message ready)
- Newsletter subscription (if applicable)
- DM conversation
- Business opportunity
Common LinkedIn Thread Mistakes
Being Too Casual
LinkedIn isn’t X. Maintain professionalism while being personable.
Ignoring Company Pages
Share threads from both personal and company pages for maximum reach.
No Clear Value Proposition
Every thread should answer: “How does this help my career/business?”
Controversial Takes
What works on X might backfire on LinkedIn. Stay constructive.
LinkedIn Thread Success Stories
Case Study 1: A sales leader’s thread on cold email tactics generated 50,000 impressions and 30+ qualified leads.
Case Study 2: A developer’s thread on interview preparation led to 5 job offers from hiring managers who read it.
Case Study 3: A marketer’s thread on B2B strategies resulted in 3 consulting contracts worth $50K+.
Advanced LinkedIn Strategies
The Weekly Series
Post threads on the same topic weekly to build anticipation and followers.
The Case Study Thread
Detail specific business wins with numbers and takeaways.
The Contrarian Professional
Challenge industry assumptions with data and respectful discourse.
The Tool Stack Thread
Share the exact tools and processes that drive your success.
Measuring LinkedIn Thread Success
Key metrics to track:
- Impressions: Aim for 10,000+ on good threads
- Engagement rate: 2-5% is excellent on LinkedIn
- Profile views: Should spike 200-500% after viral thread
- Connection requests: Quality over quantity
- InMail/DMs: Track business opportunities generated
Action Plan
- Adapt your best X threads for LinkedIn’s professional audience
- Create LinkedIn-specific content around career and industry topics
- Optimize your profile for thread visitors
- Build a consistent Tuesday/Thursday thread schedule
- Engage meaningfully with comments to boost algorithm favor
LinkedIn threads are an arbitrage opportunity that won’t last forever. Start now while competition is low and attention is high.